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Lounge The Label
Nancy Bird

Created by Melbournian Carmen Bianco, the label has been developed with a respect to real women, who seek a label that evokes effortless dressing from work to weekend, day to night.

"It has always been important for me to give women pieces that will remain in their wardrobe forever; a foundation of key pieces that tie in with seasons past, hence our motto at Lounge the Label has always been Timeless by Design."

Synonymous with style and simplicity, functionality and quality fabrics, Lounge the Label is stocked in select boutiques throughout Australia... READ MORE

A pioneer of independent Australian design, ELK was founded by husband and wife Marnie Goding and Adam Koniaras in 2004 in Melbourne, Australia.

The ELK aesthetic holds a unique place within the Australian fashion landscape. With a highly considered approach to design, ELK collections resonate with the global audience in over 10 countries through a level of product refinement, range curation and intellect that is innately our own. The ELK customer has always embraced slow fashion, and shops for investment pieces that build on their existing wardrobe. READ MORE

Emerging in 2002 from a little backyard workshop in Melbourne, Nancybird is passionate about designing art to be worn, collected and admired. Established as a handmade range of bags and purses, our iconic collections reflect our innate curiosity towards artisanship, history and the natural landscape.

From handmade apparel to expertly crafted leathergoods, Nancybird’s intrepid collections inspire women to authentically articulate their creative identity. READ MORE

Ellis & Dewey

Proudly born in Geelong, under the brand house The Laboratory, Ellis & Dewey offer a collection of enduring pieces that will stand the test of time.

Ellis & Dewey delivers effortless style that is both modern and classic. Not driven by latest trend, but instead offering everyday luxury to complement the optimistic and relaxed Australian lifestyle... READ MORE

Butt Naked


Hoopla was started on a whim about three years ago. My home was in Malaysia but my kids had grown up and returned to Australia for study. I had a full time job but I had time on my hands with no kids to chase after any more. I wanted to do something outside of my day job, I wanted my own business. 

My first making was 250 bags in five different colours. I had no idea how to sell them or how...READ MORE

We make worry-free, plant-based, cruelty free + vegan skincare that makes you feel fan-f*cking-tastic in your own skin! We strip it right back to basics & keep it real + raw with super-powered skin food from Mama Nature that gives you back your confidence & glow – all while giving back to our furry friends and the planet.


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